Analytics Lead
TON Society
Full Time
Remote
Negotiable
Data Science
About Job
The Open Network Society acts in the interests of the community by supporting initiatives that help achieve The Open Network's mission — put crypto in every pocket. What We Do The growth marketing team focuses on building scalable systems to drive adoption in three key areas: User Acquisition: Strategies to onboard new crypto users through paid ads, KOLs, and large-scale video campaigns. Engagement + Retention: Programs to keep users active within the TON ecosystem. Expanding Adoption: Partnerships that amplify awareness and drive growth for TON and its projects
RESPONSIBILITIES
- Responsibilities and Goals As an Analytics Lead, you will play a critical role in shaping marketing strategies and building analytics processes from the ground up. Your work will ensure data-driven decisions across all growth initiatives. This role will require you to: Develop and implement marketing analytics frameworks to guide strategy across key channels (digital, paid, email). Build the analytics infrastructure, including dashboards and reporting tools, to enable real-time insights and empower teams with actionable data. Influence marketing strategies by providing deep insights into user behavior, campaign performance, and growth opportunities. Conduct in-depth cohort and channel analysis to identify trends and drive personalized marketing efforts. Collaborate with product, growth, and engineering teams to align analytics with overarching business objectives. Establish best practices for data usage and champion a data-driven culture across the organization.
REQUIREMENTS
- Proven experience in building analytics functions from scratch, ideally in fintech, Web3, gamedev or blockchain. Expertise in tools like SQL, Python/R, Dune, or similar. Strong analytical mindset with the ability to distill complex data into clear, actionable insights. Excellent communication and stakeholder management skills, influencing decision-making at all levels.
